Al-Maarefa University launches the Saudi Arabian Wellness Association (SAWA)

Al-Maarefa University announced the launch of the Saudi Arabian Wellness Association (SAWA), and the launch of its visual identity in an official ceremony, under the patronage of His Excellency the President of the University, Prof. Walid bin Hussein Abu Al-Faraj, and the presence of a group of specialists and those interested in scientific, research and societal practices related to the wellness industry.

The (Sawa) Association was established on 23 Rajab 1443 corresponding to February 24, 2022 by a decision of the Council of Al-Maarefa University, and was included among the scientific societies under the supervision of the General Secretariat of the Council of Universities Affairs at the Ministry of Education. Its objectives are to develop and promote the wellness industry in the Kingdom of Saudi Arabia based on advanced applied theoretical knowledge, employing modern trends, techniques and evidence-based research.

Through methodology and solid scientific practices, Sawa will work in cooperation with the public and private sectors to activate the enablers of the wellness industry to contribute to achieving the wellbeing goals emanating from the vision of Kingdom of Saudi Arabia 2030, stimulating creativity and innovation to spread cognitive, directional and behavioral awareness of the importance of wellness in the comprehensive wellbeing matrix, and strengthening fruitful relations with government institutions, including vision realization offices in the Ministry of Education, and the Ministry of Health, The Ministry of Tourism, the Ministry of Sports, and other relevant ministries and bodies to shape policies and maximize wellness values and practices in the life of the individual and society.

It is worth mentioning that Sawa Association was established at the initiative of a team that includes a group of local and international specialized experts in the field of health and medical education, businessmen who believe in their social responsibility towards their society, and senior executives, to build a national entity that extends with local and international strategic relations, with an ambitious pioneering vision in Region, in a professional setting in line with the vision of the Global Wellness Institute: “Wellness is the constant pursuit of activities and lifestyle choices that lead to a state of holistic health.”

It is noteworthy that the nucleus of the establishment of the association was formed by the proposal of Prof. Dr. Ibtisam bint Muhammad Al-Madi, Advisor to His Excellency the President of AlMaarefa University for Scientific Research and Development, who combines in her wealth a rich cumulative experience in the duality of education and health, as she assumed several leadership positions, including: Vice President of Princess Nourah bint Abdulrahman University (the largest women’s university in the world), and the establishment and deanship of the College of Dentistry at the same university, in addition to her tireless activity in promoting the concept and practices of the wellness industry throughout her scientific, research, and professional career. Healthy.

On the occasion of the inauguration of the association, Prof. Dr. Al-Madi, Chairman of the Founding Committee, said: “Those who follow the current health and societal situation in the Kingdom of Saudi Arabia notice that spreading and empowering the community health knowledge culture and practices is the common denominator for all initiatives of the Saudi Vision 2030, which seeks to achieve the quality of life for every human being. Among these visions, came the establishment of the Sawa Association to contribute to the formation of a vibrant society.enjoys a decent living and good health. Therefore, we will seek to attract specialists and those interested in scientific and behavioral practices related to the wellness industry, to become a house of expertise for exchanging and developing ideas, and to make wellness a behavioral practice in our communities. Hence, the name of the association (SAWA) came to indicate its participatory relationship with its partners on the one hand, and its liassociative relationship with its community on the other hand.

Those wishing to know more information about the association, including membership, can visit the association’s website, or write to the association directly [email protected]

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